Questions are emerging around the accuracy of Emarketer’s recent report that Meta is set to overtake Google in digital ad revenue.

The appointment is effective immediately.

This is the first-of-its-kind Lay’s restaurant in Asia.

Forrester says AI usage is pushing CMOs closer to commercial targets, with growth and revenue now squarely in their remit.

As paid media costs soar and audience attention fragments, brands increasingly rely on owned media to control their narrative and deepen customer relationships.

The mandate spans Xiaomi's smartphones and home electronics to its growing automotive division.

A new initiative from TBWA\SMP Manila and Planet Water Foundation is turning AI prompts into water donations, spotlighting the environmental cost of chatbot use.

As Labubu's demand and resale show signs of cooling, here's a look at the next phase of scalable IPs and what separates lasting franchises from fleeting hype.

Meet the inspiring women and companies driving progress and redefining leadership across the region.

Appointment was made through a competitive pitch process.

Jeff Shafer, Lenovo's global exec, on why the tech major doesn't treat FIFA as a media buy. Yes, it’s invested in the most valuable brand real estate on Earth but being just another logo on the pitch would miss the point.

Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency industry apart, and why Publicis is the only one that can say no.

The grades are in for Campaign Asia's 23rd annual evaluation of APAC agency networks. Knowledge subscribers get early access.

The streaming platform has been busy, teasing new ad offerings and introducing a big mobile app update.