relationship

Oct 31, 2019

Long-term agency partnership is better than short-term fling

Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, according to the founder of Observatory International.

Jul 9, 2019

Will more clients follow Unilever in adopting a holding company model?

The FMCG giant is scrapping individual agency relationships.

Mar 13, 2019

Trust is the key factor for growth: Essence APAC CEO

Kyoko Matsushita explains how her agency is focused on solving long-term challenges, which ultimately leads to stronger relationships with clients.

Jul 3, 2017

J&J: Agencies still the better option over in-house capability

The brand’s global CMO said while taking work in-house is a regular and significant conversation, employing agencies is still very much her preferred option.

Feb 14, 2017

Secrets to a steady (client-agency) relationship

What makes some client-agency relationships healthier than others? We invited them to share their feelings.

Jul 30, 2014

'Brand divorce': Are Chinese consumers resistant to long-lasting relationships?

It is clear that Chinese purchase behaviour today is characterised by promiscuity and flirtatiousness, writes Ashok Sethi from GfK China.