Nov 30, 2020

When a bullying client caused our team to suffer, we chose to walk away

It’s time for agencies to put their people first and foster an inclusive work culture.

Oct 31, 2019

Long-term agency partnership is better than short-term fling

Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, according to the founder of Observatory International.

Jul 9, 2019

Will more clients follow Unilever in adopting a holding company model?

The FMCG giant is scrapping individual agency relationships.

Mar 13, 2019

Trust is the key factor for growth: Essence APAC CEO

Kyoko Matsushita explains how her agency is focused on solving long-term challenges, which ultimately leads to stronger relationships with clients.

Jul 3, 2017

J&J: Agencies still the better option over in-house capability

The brand’s global CMO said while taking work in-house is a regular and significant conversation, employing agencies is still very much her preferred option.

Feb 14, 2017

Secrets to a steady (client-agency) relationship

What makes some client-agency relationships healthier than others? We invited them to share their feelings.