Maisie McCabe
Jul 9, 2019

Will more clients follow Unilever in adopting a holding company model?

The FMCG giant is scrapping individual agency relationships.

Alan Jope: Unilever wants to structure relationships with holding companies

Unilever is ditching its relationships with individual agencies in favour of wider arrangements with their parent groups.

The owner of Dove and Lynx is currently two-thirds of the way through the process, which is designed to ensure the right talent is working on its challenges regardless of where in the group it sits.

I know that WPP have got all the talent that we need to solve our brand problems, and so...

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