A series of appointments, including a CCO triumvirate for India, a chairman overseeing Singapore and Malaysia, new CEOs in Malaysia and Vietnam, and more, follows yesterday's confirmation of the departure of Sonal Dabral.
The move reflects diminished need for Asia-Pacific regional leadership.
Agency creates North Asia and ASEAN chief creative officer roles, and appoints a new CCO in Japan.
Continent-hopping creative Reed Collins believes a softer, nice-guy approach beats breaking heads for getting results in today’s non-stop, high-pressure environment.
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