Redhill CEO on finding the balance between PR and marketing
Jacob Puthenparambil also discusses the growth of the agency and the use of AI tools which has become a trend.
Redhill acquires VS Story to boost sustainability offering
This is the Singapore-headquartered PR firm’s second acquisition, following the purchase of Hong Kong's Creative Consulting Group in early 2022.
Are brands ready for the metaverse–or vice versa?
The rules of marketing will be rewritten in the metaverse, but the focus will not sway from storytelling–that will always be key, regardless of the medium.
Covid taught us how to build human-first workplaces
The pandemic accelerated conversations and real action around work-life balance; mental health and wellness; and leadership and culture, says the deputy managing director at Redhill.
How the X industry can shape the sustainability conversation
Ahead of World Environment Day, Redhill's senior director makes a plea for closing the 'green gap' and suggests ideas for corporations to put their consumer-facing messaging to action.
Redhill makes first acquisition with Creative Consulting Group deal
This takeover is aimed at strengthening the agency's presence in Hong Kong and the Greater China region.
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