Staff Reporters
Jan 26, 2022

Redhill makes first acquisition with Creative Consulting Group deal

This takeover is aimed at strengthening the agency's presence in Hong Kong and the Greater China region.

Belinda Chan & Jacob Puthenparambil
Belinda Chan & Jacob Puthenparambil

Redhill, a Singapore-headquartered full-service communications agency, has acquired Hong Kong-based Creative Consulting Group (CCG) to strengthen its presence in Hong Kong and the Greater China region. This is the first acquisition for Redhill.

Founded in 2001 by Belinda Chan, CCG is a marketing and PR firm with clients across business sectors, including banking and finance, real estate, professional services, lifestyle, and technology. The firm's clients include Henderson Land Group, Cushman & Wakefield, Bank of Singapore, UBS, JP Morgan, Cyberport, Bang & Olufsen, MMD and Aruba.

Chan, who is also managing partner of CCG, said the deal would allow both firms to combine their strengths to target the Greater China market: “With roots in the dynamic Greater China region, we aim to join forces with Redhill to bring both our successes to the next level."

For Redhill, this deal is likely to be the first in a series of inorganic deals it makes to expand its business. “CCG brings with it not only regional experience and presence but also a high-quality team in Hong Kong and Greater China region," said Jacob Puthenparambil, CEO at Redhill. "This is an important milestone for Redhill as we ... further our mission to be a global agency with Asian roots.” 

Since its inception in 2014, Redhill has grown to over 110 employees in 2022. 

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

40 Under 40 2024: The trailblazers redefining ...

Campaign Asia-Pacific's prestigious 40 Under 40 winners are driving innovation and pushing boundaries across the region's marketing landscape. Prepare to be inspired.

6 hours ago

40 Under 40 2024: Tala Booker, Via

What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.

6 hours ago

40 Under 40 2024: Tom Geekie, Jaywing

His progressive leadership has propelled Jaywing's growth to new heights as shown by a string of new clients, steady growth, and an assured DEI vision.

6 hours ago

40 Under 40 2024: Henson Wongaiham, Ad Hoc Marketing

Overcoming personal and professional adversity, Henson Wongaiham rebuilt his agency from the brink of collapse, fueling creative growth while giving LGBTQIA+ students a powerful platform for change.