In India, the brand has replaced its logo with pictures of the protectors along with their stories.
Conran Design Group worked on the brand revamp for Reckitt Benckiser, the implementation of which will be delivered over three years.
Aneja is a force in India's FMCG sector, as well as a fantastic lesson in combining purpose with powerful, memorable campaigns.
The account was won post a multi-agency pitch where IPG Mediabrands was the incumbent.
Change is in the air as consumers demand better, not cheaper.
ASIA-PACIFIC - Mediabrands and ZenithOptimedia have made gains from Reckitt Benckiser’s latest agency review, according to sources within both agencies.
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