raja rajamannar

Jun 10, 2021

Mastercard enters five-year partnership with World Rugby women’s game

The deal aims to accelerate the development of Women in Rugby.

Feb 22, 2021

Marketers risk losing their credibility and seat at the table: Mastercard CMO

Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia X Campaign.

Jun 2, 2020

'Priceless' pivot: How Mastercard took exclusive experiences online

Global CMO Raja Rajamannar told the Campaign Connect audience how Mastercard's pre-COVID risk planning, and its well-formed brand purpose, guided its actions through the crisis.

Sep 19, 2019

'I’ve moved money—a lot of it—from traditional advertising to experiences': Mastercard CMO

"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.

Mar 27, 2019

WFA names Raja Rajamannar president

Edward Bell of Cathay Pacific, Lynette Pang of Singapore Tourism Board, Atul Agrawal of Tata and Adam Mohamed Wee Abdullah of CIMB join the organisation's executive committee.

Jan 25, 2018

Vote for WFA's Global Marketer of the Year

All six shortlisted CMOs have been revealed. Vote now for World Federation of Advertisers Global Marketer of the Year.