Marketing is at a never-seen-before inflection point; new technology is coming in everything, everywhere and all at once. Mastercard's global CMO tells Campaign that if marketers don't rise above the sea of sameness and the clutches of traditional marketing, they'll be history. Catch his wide-ranging interview here.
The deal aims to accelerate the development of Women in Rugby.
Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia X Campaign.
Global CMO Raja Rajamannar told the Campaign Connect audience how Mastercard's pre-COVID risk planning, and its well-formed brand purpose, guided its actions through the crisis.
"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.
Edward Bell of Cathay Pacific, Lynette Pang of Singapore Tourism Board, Atul Agrawal of Tata and Adam Mohamed Wee Abdullah of CIMB join the organisation's executive committee.
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