The Hong Kong government had previously struggled to find a PR agency partner to represent its ‘battered’ image, forcing it to relaunch the hunt via an open tender.
As Beijing invests billions of dollars to rebuild its post-outbreak image, we ask one PR chief if the world will be persuaded by its campaign.
The arrangement is the first of its kind for the Japanese agency.
The door is technically open for casinos and integrated resorts, but potential operators still face a considerable communications challenge in winning people over.
The Japanese home fixtures and building company is demonstrating an enlightened approach to both communications and globalisation.
Clemenger BBDO makes a man who can survive an auto accident but can't turn his head.
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