Apr 9, 2018

Personalisation at the core of PropertyGuru's brand refresh

PropertyGuru has overhauled its brand image and user experience to reflect the greater role it plays in people's lives, the company's CMO tells Campaign Asia-Pacific.

Feb 20, 2018

CASE STUDY: How PropertyGuru boosted its media efficiency by 20%

Singapore-based real estate site PropertyGuru reaped the rewards of applying an experimental regression model for brand equity investments.

May 31, 2017

How PropertyGuru is bringing science to brand advertising

Working with PHD, the online real-estate giant is building an evidence-based method for optimising its investments in brand-building.

Jul 1, 2016

PropertyGuru uses virtual reality to sell homes

Real estate portal PropertyGuru's mobile VR showroom hopes to make it easier for buyers to shortlist homes.

May 31, 2016

Interview: Harris Diamond on how PR prepared him to lead McCann

THE ATIFA SILK INTERVIEW: How a background in PR and politics helps the global chief of McCann Worldgroup steer the network towards a multi-platform future.

Mar 9, 2016

Data and content key ingredients for PropertyGuru’s marketing mix

SINGAPORE - Bjorn Sprengers, CMO of PropertyGuru Group, believes tapping small data and driving content marketing will be the key to standing out in an increasingly competitive marketplace. He crunches the data for Campaign Asia-Pacific.