PropertyGuru has overhauled its brand image and user experience to reflect the greater role it plays in people's lives, the company's CMO tells Campaign Asia-Pacific.
Singapore-based real estate site PropertyGuru reaped the rewards of applying an experimental regression model for brand equity investments.
Working with PHD, the online real-estate giant is building an evidence-based method for optimising its investments in brand-building.
Real estate portal PropertyGuru's mobile VR showroom hopes to make it easier for buyers to shortlist homes.
THE ATIFA SILK INTERVIEW: How a background in PR and politics helps the global chief of McCann Worldgroup steer the network towards a multi-platform future.
SINGAPORE - Bjorn Sprengers, CMO of PropertyGuru Group, believes tapping small data and driving content marketing will be the key to standing out in an increasingly competitive marketplace. He crunches the data for Campaign Asia-Pacific.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins