pokémon go

Jan 28, 2019

Lancôme cashes in on Pokémon Go concept

Lancôme partnered up with Alibaba Clouds to drive foot traffic to its pop-up store at Harbour City, Hong Kong, last week.

Sep 23, 2016

AR should mean more than a trick your phone does: Pokémon Go creator

How an April Fool's joke turned into a worldwide smash by staying true to a mission rooted in human experience.

Aug 29, 2016

Thai bank offers Pokémon Go insurance: Protection from 'huge and dangerous stampedes'

A spate of accidents prompted Asia Insurance to launch a product to protect Pokémon Go players from themselves.

Aug 19, 2016

Missing persons charity makes point with Pokémon campaign

From the UK: 'Missing people' for Missing People by BBH Barn

Jul 26, 2016

Pokémon Go or no: Should Asia’s brands catch ‘em all?

Industry experts weigh in on the all-the-rage game and mobile AR in general. Read this before you decide what (if anything) your brand should do.