The company officially announced a Clubhouse clone called Live Audio Rooms, along with a sharing format for short-form audio clips, podcast integration and a set of audio-creation tools.
Research on podcast listener behaviour is still in its infancy, but early studies into the effectiveness of advertising on this popular medium are turning it into an exciting new playground for marketing creatives.
Though largely absent from marketing strategies, podcasts represent a great opportunity for brands—one that goes far beyond simply carrying ads.
Streaming platform reported to have paid $230 million for Gimlet.
Asia's podcast market is still relatively immature—but may hold major advertising potential for brands that can navigate the hurdles.
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