podcasts

Apr 20, 2021

Facebook takes aim at Clubhouse, podcast market with audio announcement

The company officially announced a Clubhouse clone called Live Audio Rooms, along with a sharing format for short-form audio clips, podcast integration and a set of audio-creation tools.

Mar 5, 2019

Heard the one about the efficacy of podcast ads?

Research on podcast listener behaviour is still in its infancy, but early studies into the effectiveness of advertising on this popular medium are turning it into an exciting new playground for marketing creatives.

Mar 5, 2019

Opinion: It's time for brands to delve deeper on podcasts

Though largely absent from marketing strategies, podcasts represent a great opportunity for brands—one that goes far beyond simply carrying ads.

Feb 8, 2019

Spotify acquires podcast companies Gimlet and Anchor

Streaming platform reported to have paid $230 million for Gimlet.

Sep 22, 2017

Podcasts: A sound investment for advertisers?

Asia's podcast market is still relatively immature—but may hold major advertising potential for brands that can navigate the hurdles.