podcast

Feb 18, 2021

APAC media inflation is most resilient globally: report

ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.

Nov 12, 2020

Why Spotify’s Megaphone acquisition will scale targeted podcast ads

The streaming audio giant dropped US$235 million on the podcast advertising and hosting platform.

Nov 11, 2020

Spotify acquires podcast host and ad specialist Megaphone for $235 million

The deal adds a hosting platform and advertising capabilities to Spotify's podcast offering.

Sep 15, 2020

7 tips for brands starting a podcast from Spotify's Dustee Jenkins

It may seem like everyone has a podcast nowadays but it’s “incredibly difficult".

Jul 20, 2020

A closer look at Omnicom and Spotify's $20m podcast advertising deal

Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.

Feb 26, 2020

Loud and clear: Audio marketing investments gathering pace says IAB

Nine of 10 respondents to an IAB Australia study say they are placing ads in streaming services, as podcasts also see significant growth.