TOP OF THE CHARTS: Acast’s Sounds Smart Asia 2023 report finds people in Singapore are turning to podcasts as their preferred media choice, positioning them as the most influential media channel in the country.
SHANGHAI ZHAN PODCAST: Riding a hype wave and a reputational shift, Chinese beauty is at the cusp of becoming the next big industry trendsetter. Can it surpass the challenges to exert the cultural influence of K- or J-beauty?
As the podcast industry faces difficult challenges globally, particularly in terms of monetisation and profitability, we explore how APAC podcasts can still appeal to advertisers.
SHANGHAI ZHAN PODCAST: AI promises to usher a transformative change across industries. Chris Reitermann, co-CEO, Ogilvy Asia and CEO of Ogilvy, Greater China, discusses its magical potential for advertising and its harmonious symphony with human creativity.
SHANGHAI ZHAN PODCAST: Camping, hiking and other domestic travel activities accelerated during the last three years. Mathew Jung, Greater China GM for German outdoor brand, Jack Wolfskin, is confident this growth will continue.
SHANGHAI ZHAN PODCAST: China’s rise of both ‘athleisure’ and ‘athluxury’ in sports fashion is a direct result of the level of sports maturity and a greater appetite for higher quality, according to Lululemon China’s digital brand director, Gavin Lum.
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