podcast
Why China may be a digital-transformation role model for APAC
SHANGHAIZHAN PODCAST: Wavemaker APAC CEO Gordon Domlija predicts that China will continue to lead in transformation but warns that context is key for all markets in the region because consumers embrace technology differently.
Global acquires podcast hosting platform
Media and entertainment group has snapped up Captivate.
Podcast advertising develops in step with Asia's growing audiences
Nascent measurement tools are limiting most podcast advertising to brand awareness, but new technology, formats and bigger audiences are already making audio content a more attractive draw.
APAC media inflation is most resilient globally: report
ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
Why Spotify’s Megaphone acquisition will scale targeted podcast ads
The streaming audio giant dropped US$235 million on the podcast advertising and hosting platform.
Spotify acquires podcast host and ad specialist Megaphone for $235 million
The deal adds a hosting platform and advertising capabilities to Spotify's podcast offering.
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