SHANGHAIZHAN PODCAST: Wavemaker APAC CEO Gordon Domlija predicts that China will continue to lead in transformation but warns that context is key for all markets in the region because consumers embrace technology differently.
Media and entertainment group has snapped up Captivate.
Nascent measurement tools are limiting most podcast advertising to brand awareness, but new technology, formats and bigger audiences are already making audio content a more attractive draw.
ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
The streaming audio giant dropped US$235 million on the podcast advertising and hosting platform.
The deal adds a hosting platform and advertising capabilities to Spotify's podcast offering.
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