ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
The streaming audio giant dropped US$235 million on the podcast advertising and hosting platform.
The deal adds a hosting platform and advertising capabilities to Spotify's podcast offering.
It may seem like everyone has a podcast nowadays but it’s “incredibly difficult".
Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.
Nine of 10 respondents to an IAB Australia study say they are placing ads in streaming services, as podcasts also see significant growth.
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