'It’s time to move': Google’s VP, Global Ads on cookie deprecation, privacy regulation and AI integration
Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline.
After significant lobbying by the industry, Google has decided to change its Search Partner policy to provide more transparency to advertisers.
The roll-out of Performance Max's enhanced generative AI capabilities will begin in the US in March in English, expanding globally thereafter.
To help clients better optimise their PMax campaigns without an additional time commitment, the tech giant has revamped a series of guides intended to enhance the Google Ads API experience.
Executives said advertisers turned to Google’s AI-powered products in the quarter to drive ROI and efficiency
At the Google Marketing Live event, the search and ad giant details how it's experimenting with AI to enhance chat-based search ad tools.
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