performance max

1 day ago

'It’s time to move': Google’s VP, Global Ads on cookie deprecation, privacy regulation and AI integration

Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline.

3 days ago

Google allows advertisers to audit ads in Search Partner network

After significant lobbying by the industry, Google has decided to change its Search Partner policy to provide more transparency to advertisers.

Feb 23, 2024

Google incorporates Gemini into Performance Max

The roll-out of Performance Max's enhanced generative AI capabilities will begin in the US in March in English, expanding globally thereafter.

Jan 22, 2024

Google releases updated Performance Max guide for advertisers

To help clients better optimise their PMax campaigns without an additional time commitment, the tech giant has revamped a series of guides intended to enhance the Google Ads API experience.

Oct 25, 2023

Google parent Alphabet’s profit surges in Q3 as ad spend ‘stabilizes’

Executives said advertisers turned to Google’s AI-powered products in the quarter to drive ROI and efficiency

May 24, 2023

Google looks to apply more AI tools for advertisers

At the Google Marketing Live event, the search and ad giant details how it's experimenting with AI to enhance chat-based search ad tools.