May 6, 2016

Assessing the huge PR potential of Indonesia

ON THE GROUND - INDONESIA: In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Indonesia.

May 5, 2016

How Indonesia is finding its creative voice

ON THE GROUND - INDONESIA: A national infatuation with ecommerce, a design-driven mayor and a generation of digitally savvy youth are helping Indonesians build creative hubs that are shaping the country’s future.

May 4, 2016

How Indonesia is serving the impatient consumer

ON THE GROUND - INDONESIA: As Indonesians become more cash-rich but also more time-poor, behaviour change is opening up opportunities for change beyond online shopping.

May 3, 2016

Indonesia 'pushing at the seams to express itself'

ON THE GROUND - INDONESIA: Indonesians love to let their fingers do the talking. So arguably, perhaps more words are exchanged on social media than spoken in Indonesia every day.

May 3, 2016

Indonesia: Can brands and creatives keep pace with mobile-first nation?

ON THE GROUND - INDONESIA: In the latest of our On The Ground series, we speak to brands and agencies in Indonesia as the country looks to bounce back from slower economic growth in 2015.

Mar 30, 2016

CASE STUDY: How AmorePacific created space for Cushion

South Korean cosmetics brand AmorePacific had to figure out a way to introduce a completely new product category to customers when it created its Cushion.