The account was awarded without a pitch.

The Publicis-owned shop holds onto first place in a league largely driven by independents, with WPP retaining its lead among holdcos.

Users of several legacy search tools will be automatically upgraded to AI Max by the end of September.

Publicis’ Rish Gopal has spent eight years in Japan watching brands get culture wrong. He says the problem isn’t data but a lack of patience, and that the long game is the only one that works.

Debuting after the Masters Tournament, the new work addresses the gap between AI expectations and business results.

HSBC and 160over90 know better than to play it straight with Hong Kong's wildest weekend. Good call.

The business is won after a competitive pitch.

Rushing the brief doesn’t save time; it just moves it to the most expensive part of the process, says Pieter-Paul von Weiler, co-founder of BetterBriefs.

The redundancies to centralise marketing under Asad Ayaz were confirmed via an internal staff memo. CEO Josh D’Amaro said, “this is hard”, but necessary to streamline operations.

Yannick Bolloré says the group has started the year “on solid footing”, organic growth slipped across APAC and Africa.

In a closed-loop economy, the stakes are higher and the margin for error thinner. Microsoft’s choice of Publicis challenges the idea that tech will make agencies obsolete.

WPP Media’s EssenceMediacom is the incumbent.

From AI partners to sex therapy bots, sextech expert Bryony Cole reveals why people bare their souls to machines more than humans, and what it means for brands eyeing our data.

Brosgill, who grew Assembly's Asia-Pacific footprint across 14 markets and led the ADK Global acquisition, has stepped down after 16 years with the network. No successor has been named.