TODAY'S EDITION 04/17/2026

Latest

It’s Sevens weekend and HSBC dresses Hong Kong for the part

HSBC and 160over90 know better than to play it straight with Hong Kong's wildest weekend. Good call.

KFC and Pizza Hut appoint WPP Media for media mandate in Singapore

The business is won after a competitive pitch.

If you want your campaign to go to market quickly, the best thing you can do is slow down

Rushing the brief doesn’t save time; it just moves it to the most expensive part of the process, says Pieter-Paul von Weiler, co-founder of BetterBriefs.

Disney's 1,000 role cuts underway, marketing and brand functions impacted

The redundancies to centralise marketing under Asad Ayaz were confirmed via an internal staff memo. CEO Josh D’Amaro said, “this is hard”, but necessary to streamline operations.

Havas grows 2.5% in Q1 as acquisitions make initial impact

Yannick Bolloré says the group has started the year “on solid footing”, organic growth slipped across APAC and Africa.

FTC settles alleged boycott and ‘unlawful collusion’ between WPP, Publicis and Dentsu

Complaint alleged WPP, Publicis and Dentsu used trade associations to promote “demonetisation of disfavoured political viewpoints."

The Publicis-Microsoft partnership and the rise of a closed-loop economy

In a closed-loop economy, the stakes are higher and the margin for error thinner. Microsoft’s choice of Publicis challenges the idea that tech will make agencies obsolete.

Digital Media Awards 2026 winners revealed

WPP Media dominated Campaign’s Digital Media Awards 2026 with major wins, while Taiwan-based work stood out in AI, content, and entertainment-led campaigns.

Adidas reviews $512 million global media account

WPP Media’s EssenceMediacom is the incumbent.

Havas Play names Teresa Goh as GM

Kenny Yap has stepped down as CEO after nearly a decade with the network.

'People share more with AI sex therapists than humans': Bryony Cole on AI generated intimacy

From AI partners to sex therapy bots, sextech expert Bryony Cole reveals why people bare their souls to machines more than humans, and what it means for brands eyeing our data.

Publicis grows 4.5% in Q1 as Arthur Sadoun pans 'squeeze to please Wall Street'

The Publicis Groupe chief executive described Publicis' strategy as the "polar opposite" to WPP and Omnicom.

Assembly APAC CEO Richard Brosgill exits the role

Brosgill, who grew Assembly's Asia-Pacific footprint across 14 markets and led the ADK Global acquisition, has stepped down after 16 years with the network. No successor has been named.

The Work


Telstra turns up the volume on e-waste

In a world producing 7kg of e-waste per person, Telstra promises to give every second device a second life by 2030.

Watch


OPINIONS

Culture isn’t a campaign anymore and brands can’t just be guests

Audiences aren’t waiting to be told stories; they’re busy reshaping them. Brands now need to give them something to do, writes Virtue's Huiwen Tow.

The Information

Everyone needs partners in era of tech hyperscalers

Coming age of agentic AI is forcing more collaboration between “frenemies” across the advertising and tech ecosystem.

Nobody wants to unlock their potential, they want to feel better now

The lipstick effect is mainstream, and brands selling aspiration and transformation are missing the point, writes Ominicom Media's Daisy Huang.

Woolley Marketing: Why adland is trading magic for a faster milk cart

Allowing new AI technology to become the dominant consideration in choosing a partner means you value ‘more and faster’ over capability and performance.

What the Oatside backlash in Vietnam reveals about how brands misread local markets

Misalignment occurred when an audience responded based on trust to a stunt designed for reach.

The Renaissance: Why the age of AI will be accompanied by a rebirth of human wisdom and re-connection

CULTURAL RADAR: As more people push back on technology, in-person gatherings are starting to reinvigorate how we approach work, says our columnist on culture.

Stop feeding the machine: Why APAC's content arms race is making platforms rich and brands invisible

The brands that win in culture to commerce won't be the most reactive. They'll be the most intentional, the most curious about culture, and the most willing to experiment says Dentsu APAC's head of insights and intelligence.

'Trendslop': when your AI strategy is just averaging the internet

Marketers are getting coherent, well-structured, completely generic thinking from AI. The problem isn't the technology, writes Brainwaves co-founder Ben Crawford.


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