Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.
Adtech platform Good-Loop has partnered with two Hakuhodo Holdings subsidiaries as it seeks local market expertise for its solutions.
Zenith is the incumbent in Singapore, and Publicis One holds the business in Malaysia.
Mindshare is the incumbent, and Publicis Media is understood to be vying for the business.
Mindshare China expands scope of work beyond Wyeth and the Nestlé core portfolio.
Mindshare and Miaozhen collaborate with Nestlé on a private marketplace for premium inventory—a first in the nation.
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