nestlé
Coca-Cola, Danone, and Nestlé in greenwashing row
Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.
Adtech startup that helped Nestlé, Nike and Unilever unite programmatic and purpose enters Japan
Adtech platform Good-Loop has partnered with two Hakuhodo Holdings subsidiaries as it seeks local market expertise for its solutions.
Nestlé calls for media review in Malaysia, Singapore
Zenith is the incumbent in Singapore, and Publicis One holds the business in Malaysia.
Nestlé reviewing US$300 million media account in China
Mindshare is the incumbent, and Publicis Media is understood to be vying for the business.
Nestlé consolidates media buying in China with Mindshare
Mindshare China expands scope of work beyond Wyeth and the Nestlé core portfolio.
Miaozhen's exclusive programmatic debut in China
Mindshare and Miaozhen collaborate with Nestlé on a private marketplace for premium inventory—a first in the nation.
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