Jun 11, 2024

Confusion prevails in India as advertisers, agencies grapple with new declaration rules

After a spate of high-profile misleading ads, India's Supreme Court has directed agencies and advertisers to furnish a self-declaration certificate before airing new ads. Digital marketers say it's impractical.

Apr 24, 2024

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

Sep 18, 2023

Bollywood actors Sanjay Dutt and Arshad Warsi return to their infamous 'Munna Bhai' roles for Acko

One of India's most beloved cinematic duos reunites in a series of ad films by Leo Burnett, Mumbai.

Feb 15, 2023

Acko pays homage to the city of dreams

The film conceptualised by Hungry Films for the Indian insurer celebrates changing times for Mumbai and its citizens.

Sep 7, 2022

Dentsu launches ‘responsible manhole’ for hazardous Mumbai streets

To combat the issue of open manholes in Mumbai, the agency designed a device to protect passengers.

Aug 18, 2022

Creative Minds: How ECD Ashish Tambe fell in love with words

The creative leader at Kinnect Mumbai on getting lost in libraries, the magic of Bill Watterson, and inadvertently being a people-reader.