The client was Adidas and the brief was to bring the sustainability conversation “home” to India.
SINGAPORE - Steve Elrick (pictured), regional executive creative director of BBH Asia, is leaving the agency after 15 years.
MUMBAI - Independent agency Creativeland Asia has been appointed to revamp Godrej Consumer Products personal care brand, Cinthol.
MUMBAI - Film companies collaborate to create cricket carnival commercial for Ogilvy Mumbai.
MUMBAI - Starbucks will be launching in India under a joint venture with Tata Global Beverages called Tata Starbucks Ltd. The cafés will be branded as "Starbucks Coffee: A Tata Alliance".
ASIA-PACIFIC - US-based consumer research firm Mintel has opened three new offices located in Mumbai, Singapore and Kuala Lumpur, in addition to its established offices in Sydney, Shanghai and Tokyo.
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