Jan 31, 2019

Working mums: Let’s talk about flex

Why should job-seeking women feel that they need to pretend they have no interest in having children? The strategic director at Mutant (and mom of two) argues that they shouldn't.

Jan 16, 2017

Formula safety still a prime concern of Chinese mums

A Mintel study also highlights online versus offline preferences for buying particular products and the habits of more adventurous younger mums.

Jun 2, 2016

How brands can help mums deal with guilt: MullenLowe

While women today are changing the conversation around motherhood, guilt and internal pressure persist. How can brands help?

Jul 23, 2015

Motherhood: The pursuit of modern

Attention planners: There's far more to mothers than you seem to be aware of. Here, Emma Gage of Flamingo attempts to cure you of your reductionist viewpoint and clue you in to the difficult—and evolving—challenge of being a modern mum.

Sep 27, 2011

Wyeth targets 'illumamas', challenges conventional motherhood

HONG KONG - Wyeth’s milk formula brand, Illuma is targeting modern and socially-active mothers, or ‘illumamas”, in its latest campaign.