mergers

Feb 1, 2024

Differentiate or die: Have advertising agencies lost their distinctiveness?

It's been argued that in the past, clients had a clearer idea of what different agencies brought to the table. But amid consolidation, mergers, and the pressure to be a one-stop shop for all in the digital era, can agencies ever get back to becoming more distinct again?

May 11, 2023

M&A Watch: Resilience, capability and growth are keywords in March

Activity picks up from quiet February, with 55 deals in marketing services.

Feb 16, 2023

M&A Watch: CX and B2B top trends in December

Agencies bought at end of 2022 include Fiftyfive5 and Melon.

Apr 26, 2022

WPP to merge MediaCom and Essence in radical GroupM restructure

EssenceMediacom will launch with 10,000 employees in 125 offices, handling close to $25 billion in billings.

Dec 20, 2021

After a challenging 2020, M&A action sprung back to life in 2021

YEAR IN REVIEW: If the theme last year was about consolidation of operations and conservation of resources, a pickup in sentiment saw a surge in deal-making in 2021.