It's been argued that in the past, clients had a clearer idea of what different agencies brought to the table. But amid consolidation, mergers, and the pressure to be a one-stop shop for all in the digital era, can agencies ever get back to becoming more distinct again?
Activity picks up from quiet February, with 55 deals in marketing services.
EssenceMediacom will launch with 10,000 employees in 125 offices, handling close to $25 billion in billings.
YEAR IN REVIEW: If the theme last year was about consolidation of operations and conservation of resources, a pickup in sentiment saw a surge in deal-making in 2021.
Formation of BLKJ Havas, run by existing BLKJ management will become Havas Group Singapore's creative offering.
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