merdeka
Brands amplify Malaysian pride with 2023 Merdeka Day campaigns
Celebrating unity, crafting connections, and uplifting Malaysian identity—here's a roundup of work that captures the essence of Merdeka Day.
Most memorable Merdeka campaigns of all time
Ad Nut reminisces (and wipes away tears) while selecting five standout campaigns in conjunction with Malaysia’s National Day celebrations.
Petronas' love song to Malaysia strikes a chord
While not in any way surprising, the brand's animated music video aims to inspire solidarity and hope to Malaysia as the pandemic wears on. It succeeds.
Marketers match a more subdued Merdeka in Malaysia
With the usual energy of Independence Day missing due to pandemic restrictions, marketers find new ways to connect with consumers.
RHB Bank asks Malaysia to 'See beyond colour'
In an ad released for the country's national day, FCB KL vividly shows the drawbacks of stereotyping and tribalism.
KFC buckets break ice for multi-ethnic Malaysians
Two National Day campaigns from Naga DDB Tribal lean on the diverse ethnic backgrounds of Malaysians.
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