What goes up but never comes down? Venue costs and overheads that are eating into event budgets, apparently.
New structure following six-agency pitch will see the Publicis agency handling strategy, planning and buying for the government.
Agencies anticipate more disruption, more events and fewer players.
Leading agency players continued to impress with big brand events in 2017.
Gala dinners losing favour with delegates keen to explore local life.
From Singapore: 'What's your plan' for MCI (Ministry of Communications and Information) by DDB Group Singapore
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