maybelline
Maybelline takes K-pop band Itzy on interactive virtual shopping trip for 11.11
Watch the video conceptualised by McCann Worldgroup agency Gotham
Maybelline to pull out of department stores in China
The brand will continue to rely more on online sales while opening more flagship and experience stores.
Hey Thailand, pucker up for Maybelline
Campaign by MRM Thailand rewards smiles, winks and kisses with animations.
Leveraging reality talent competitions to reach Asia’s ad blocking generation
Looking to leap the ever-present hurdle of ad blockers? A winning strategy is less about fighting the tech itself, and more about creating compelling content.
What video advertising can learn from the rise and fall of banner ads
The demise of one of the web's old favourites was due to overcrowding and consumer ad fatigue. Video ads can and should avoid the same pitfalls.
Shanghai-based agency Pro Trend looks for expansion, adds board members from Axis
SHANGHAI - Axis Business Consulting partners Alan Rutherford and Louise Au have joined Pro Trend Advertising's new board as independent directors to help with the agency's business expansion.
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