Campaign by MRM Thailand rewards smiles, winks and kisses with animations.
Looking to leap the ever-present hurdle of ad blockers? A winning strategy is less about fighting the tech itself, and more about creating compelling content.
The demise of one of the web's old favourites was due to overcrowding and consumer ad fatigue. Video ads can and should avoid the same pitfalls.
SHANGHAI - Axis Business Consulting partners Alan Rutherford and Louise Au have joined Pro Trend Advertising's new board as independent directors to help with the agency's business expansion.
HONG KONG - McCann Worldgroup confirmed today that Jason Chau has resigned from his role as managing director of MRM Greater China. He will leave the agency in January 2012.
SHANGHAI - UM China has beefed up its top management with two new senior hires: Cindy Dai as national planning director and Jacky Yang as managing partner for UM Beijing.
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