Aug 9, 2023

Younger consumers are expecting brands to play a role in society: Zeenia Bastani

In a chat with Campaign India, Maybelline New York & NYX professional makeup's GM, shares insights on how tech is changing the beauty game, what younger consumers expect from brands, and more.

Jul 26, 2023

Maybelline New York brings virtual makeup to the workplace through Microsoft Teams

The virtual makeup looks will be available as an option in Teams video calls

Jul 21, 2023

How brands like Wendy’s, Maybelline and Duolingo are navigating Threads

Daily active users on Meta’s new Twitter clone dropped by half last week, but brands are still eager to find success on the new platform.

Nov 11, 2022

Maybelline takes K-pop band Itzy on interactive virtual shopping trip for 11.11

Watch the video conceptualised by McCann Worldgroup agency Gotham

Oct 14, 2020

Maybelline to pull out of department stores in China

The brand will continue to rely more on online sales while opening more flagship and experience stores.

Jun 8, 2020

Hey Thailand, pucker up for Maybelline

Campaign by MRM Thailand rewards smiles, winks and kisses with animations.