Marriott-owned Moxy Hotels has launched a campaign where travellers can interact with mixed-reality experiences in various key areas in its properties.
Marriott Bonvoy’s marketer Julie Purser on the brand’s new ‘Here’ campaign—conceptualised by TSLA— and why it’s a reminder of the unscripted moments travellers miss when on holiday.
The independent firm will be tasked to deliver creative duties for Marriott’s loyalty programme in APAC, with first work to be released in the coming quarter.
Localisation has proven to be a key factor to succeed in the Chinese market. In this article, we look at Marriott Bonvoy's success story behind its creative, catchy and localised marketing campaigns.
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