marketing works

Mar 3, 2022

How should Perfect Day launch a new brand in Asia?

MARKETING WORKS: Mid-level marketers at Campaign's training event competed to devise a plan for an upstart dairy brand to get noticed in a competitive market.

Feb 18, 2022

How to write clearer, more concise marketing briefs

MARKETING WORKS: Most marketing briefs not only lack both a clear plan of attack and a strategic direction but also are riddled with jargon, contend the founders of BetterBriefs.

Dec 2, 2021

Five ways marketers and agencies can work better together

Six mentors from Campaign’s upcoming MarketingWorks event meet to strengthen collaboration between agencies and brands.

Aug 11, 2021

Marketing Works 2021: Meet the mentors

Six leaders from across the region will provide mentorship during the three-day training programme, which is taking place virtually between 14 and 16 September.

Jul 20, 2021

Marketing Works 2021 opens for registration

Unique three-day event offers brand and agency leaders of tomorrow a training programme based on a real-life case study alongside world-class mentors. Register now to secure the early-bird rate.