marketing budgets

Oct 22, 2020

With marketing budgets cut, CMOs demand more innovation from agencies

EXCLUSIVE RESEARCH: According to CMO Outlook by R3 and Campaign Asia-Pacific, marketers demand more proactiveness from agencies, even as they seek more ways to measure effectiveness of their work.

Jul 16, 2013

Exclusive survey results: The value of content

A survey of client-side marketers in APAC finds out how brands are developing their content marketing strategies.

Dec 21, 2012

WARC's latest GMI report presents mixed outlook

ASIA-PACIFIC - WARC's latest GMI (Global Marketing Index) reflects a generally improving outlook among marketers globally and in Asia-Pacific, although pessimism about marketing budgets remains.