marketing budgets

Mar 20, 2024

Generative AI is shaking up creator marketing budgets

Research shows seven in 10 marketers will increase generative AI creator content spend this year.

Oct 22, 2020

With marketing budgets cut, CMOs demand more innovation from agencies

EXCLUSIVE RESEARCH: According to CMO Outlook by R3 and Campaign Asia-Pacific, marketers demand more proactiveness from agencies, even as they seek more ways to measure effectiveness of their work.

Jul 16, 2013

Exclusive survey results: The value of content

A survey of client-side marketers in APAC finds out how brands are developing their content marketing strategies.

Dec 21, 2012

WARC's latest GMI report presents mixed outlook

ASIA-PACIFIC - WARC's latest GMI (Global Marketing Index) reflects a generally improving outlook among marketers globally and in Asia-Pacific, although pessimism about marketing budgets remains.