EXCLUSIVE RESEARCH: According to CMO Outlook by R3 and Campaign Asia-Pacific, marketers demand more proactiveness from agencies, even as they seek more ways to measure effectiveness of their work.
A survey of client-side marketers in APAC finds out how brands are developing their content marketing strategies.
ASIA-PACIFIC - WARC's latest GMI (Global Marketing Index) reflects a generally improving outlook among marketers globally and in Asia-Pacific, although pessimism about marketing budgets remains.
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