One of the largest independent supply-side platforms argues that as DSPs promote direct path solutions, publishers have an even greater need to rely on sell-side expertise and tools.
Addressable OTT brings the targeting and efficiency of digital advertising into a premium video environment—a compelling combination. But there are several barriers preventing the channel from becoming a mainstay in ad budgets. Learn what they are in this week's Crash Course.
A driving force behind the growth of programmatic in the region, Kaur continues to lead by example and deliver for both her team members and clients.
Both companies talk up "huge opportunity" to create the "the largest independent CTV and video advertising platform in the programmatic marketplace".
Company says maintaining its independence means it can offer publishers "unconflicted guidance"—unlike adtech firms that now sit within media conglomerates.
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