magnite
Samsung Ads expands partnership with Magnite to enhance streaming TV audience addressability
Magnite will facilitate access to Samsung Ads programmatic inventory across markets including Singapore, the Philippines and Thailand.
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X partners with Magnite to boost programmatic ad sales
Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
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Growing acceptance of ads on streaming platforms is win-win for all: Magnite’s Gavin Buxton
The sell-side ad company's managing director for Asia shares insights on navigating OTT and CTV complexities, leveraging live sports, and the future of ad-supported streaming in India.
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71% of TV viewers in Southeast Asia watch ad-supported streaming: Magnite study
TOP OF THE CHARTS: Streaming’s premium environment lifts brand impact and outperforms social media across all points along the purchase decision journey, according to a new report by Magnite.
Why SSPs are more valuable than ever
One of the largest independent supply-side platforms argues that as DSPs promote direct path solutions, publishers have an even greater need to rely on sell-side expertise and tools.
Campaign Crash Course: Is addressable OTT right for your brand?
Addressable OTT brings the targeting and efficiency of digital advertising into a premium video environment—a compelling combination. But there are several barriers preventing the channel from becoming a mainstay in ad budgets. Learn what they are in this week's Crash Course.
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