With the world grounded, STB's top marketer has gone nimbly from aggressively promoting Singapore to the rest of the world, to supporting the embattled tourist trade.
Edward Bell of Cathay Pacific, Lynette Pang of Singapore Tourism Board, Atul Agrawal of Tata and Adam Mohamed Wee Abdullah of CIMB join the organisation's executive committee.
SINGAPORE - The Singapore Tourism Board (STB) has appointed TBWA\Singapore as its global agency partner for integrated creative, digital and production services.
The ongoing Singapore Tourism Board (STB) global tender might be the biggest the city-state has seen all year—and will likely be so for the next couple of years too—but the organization has insisted it will only hire a partner that is brave enough to stand its ground and challenge the status quo.
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