lynette pang
Chang Chee Pey replaces Lynette Pang as STB's marketing head
After 18 years, Pang moves on from the tourism board to become deputy CEO of the National Arts Council from 1 Dec 2021.
Asia-Pacific Power List 2021: Lynette Pang, Singapore Tourism Board
With global travel upended, Pang has had to quickly find new ways to split her focus to keep the city-state’s attractions fresh in the minds of locked down travelers while devising new campaigns to show residents the sights.
Asia-Pacific Power List 2020: Lynette Pang, Singapore Tourism Board
With the world grounded, STB's top marketer has gone nimbly from aggressively promoting Singapore to the rest of the world, to supporting the embattled tourist trade.
WFA names Raja Rajamannar president
Edward Bell of Cathay Pacific, Lynette Pang of Singapore Tourism Board, Atul Agrawal of Tata and Adam Mohamed Wee Abdullah of CIMB join the organisation's executive committee.
STB names TBWA\Singapore as global agency
SINGAPORE - The Singapore Tourism Board (STB) has appointed TBWA\Singapore as its global agency partner for integrated creative, digital and production services.
Fighting talk: STB wants new global creative agency to be a ‘brave sparring partner’
The ongoing Singapore Tourism Board (STB) global tender might be the biggest the city-state has seen all year—and will likely be so for the next couple of years too—but the organization has insisted it will only hire a partner that is brave enough to stand its ground and challenge the status quo.
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