CMO David Tinson says virtual events are here to stay.
The feature, no longer in beta, will allow brands and users to create and host live chat rooms.
To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'
Usage of live-video platforms is growing dramatically, and has some special traits in Asia. How can brands get involved?
AUSTRALIA - In a two-month campaign leading up to the Australian Open tennis tournament, Tourism Victoria and Clemenger BBDO are using a Periscope-enabled ball and game-play mechanisms to lure tourists to Melbourne.
SHANGHAI - BBDO's Proximity Live and APAX have been appointed by luxury menswear brand Corneliani to manage communications work.
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