To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'
Usage of live-video platforms is growing dramatically, and has some special traits in Asia. How can brands get involved?
AUSTRALIA - In a two-month campaign leading up to the Australian Open tennis tournament, Tourism Victoria and Clemenger BBDO are using a Periscope-enabled ball and game-play mechanisms to lure tourists to Melbourne.
SHANGHAI - BBDO's Proximity Live and APAX have been appointed by luxury menswear brand Corneliani to manage communications work.
SINGAPORE - Branded has reappointed Fulford PR as the PR agency of record for Digital and Music Matters and Music Matters Live showcase, to handle the trio of events in the 2012 installment.
ASIA-PACIFIC - FremantleMedia Enterprises (FME) has named Margee Brown as creative development director of its Asia-Pacific Live Experiences team, which creates live events surrounding successful TV properties.
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