Persevering through the pandemic in China, Yip overhauled PepsiCo’s agency partnerships across Asia while leading new purposeful campaigns.
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Spearheading a data-led marketing function, Yip balances experimentation with innovation to keep the brand fizzing in the region.
Always keeping up with China’s cool kids, Yip is careful to also respect its mainstream customers while also paying increased attention to a new sustainability agenda.
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