lilly yip

Jul 3, 2023

Asia-Pacific Power List 2023: Lilly Yip, PepsiCo

Persevering through the pandemic in China, Yip overhauled PepsiCo’s agency partnerships across Asia while leading new purposeful campaigns.

Aug 8, 2022

Why Pepsi is focusing on food in its largest Asia-wide campaign this year

The F&B giant’s brand marketers explain how their latest multi-phased campaign reinforces a global brand locally, attempts to help Covid-hit communities and reaches GenZ all at the same time.

Aug 4, 2022

Asia-Pacific Power List 2022: Lilly Yip, PepsiCo

Spearheading a data-led marketing function, Yip balances experimentation with innovation to keep the brand fizzing in the region.

Jun 17, 2021

Asia-Pacific Power List 2021: Lilly Yip, PepsiCo

Always keeping up with China’s cool kids, Yip is careful to also respect its mainstream customers while also paying increased attention to a new sustainability agenda.