lilly yip
Asia-Pacific Power List 2023: Lilly Yip, PepsiCo
Persevering through the pandemic in China, Yip overhauled PepsiCo’s agency partnerships across Asia while leading new purposeful campaigns.
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How marketing leaders ensure that sustainability extends beyond ‘eco warrior’ consumers to grow into a mass movement
We speak to top marketers from PepsiCo, Dole Sunshine Company, and Colgate-Palmolive on how to create tangible change within the sustainability sphere.
Lilly Yip: What does it take to truly change the game?
PepsiCo’s APAC chief marketing officer and chief sustainability officer on why innovation is the mark of great marketers.
Why Pepsi is focusing on food in its largest Asia-wide campaign this year
The F&B giant’s brand marketers explain how their latest multi-phased campaign reinforces a global brand locally, attempts to help Covid-hit communities and reaches GenZ all at the same time.
Asia-Pacific Power List 2022: Lilly Yip, PepsiCo
Spearheading a data-led marketing function, Yip balances experimentation with innovation to keep the brand fizzing in the region.
Asia-Pacific Power List 2021: Lilly Yip, PepsiCo
Always keeping up with China’s cool kids, Yip is careful to also respect its mainstream customers while also paying increased attention to a new sustainability agenda.
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