Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.
Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.
IPG Mediabrand agency Initiative currently handles media buying and planning.
The brand is marking its 90th anniversary this year.
The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.
Danish toy manufacturer topping celebrations with gargantuan brick birthday cake.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins