lego

Apr 20, 2021

No kidding: Lego sees strong growth from adult consumers

To meet burgeoning demand and adjust to pandemic shifts, the nine-decade old company is focusing on catering to grown-up passions ranging from flowers to fast cars.

Jan 27, 2021

Lego partners Universal for AR music video app

Children can produce and star in videos alongside Lego characters.

Dec 20, 2020

Olympics appoints former Lego digital chief Silberbauer to marketing role

Lars Silberbauer has spent past two years as senior vice-president at Viacom’s MTV.

Jun 16, 2020

Lego and Lamborghini collaborate on new-car launch in China

An elaborate car-show-style launch event for the Lamborghini Sián FKP 37 isn't exactly what it appears to be.

May 27, 2020

Behind the brand film: Lego's evolution to WFH helper

Lego is well positioned to serve as a resource for parents as they work from home.

May 22, 2020

Behind the brand film: Lego's evolution to WFH helper

Lego is well positioned to serve as a resource for parents as they work from home.