lego

4 days ago

Lego Group invites adults to play as it launches event series

The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.

Aug 11, 2022

Lego hosts array of activations to celebrate '90 years of play'

Danish toy manufacturer topping celebrations with gargantuan brick birthday cake.

Nov 2, 2021

Lego's Christmas ad mixes Star Wars with a firefighting dragon and dancing cacti

The film transforms children’s fantasies into tangible scenes for the viewer.

Sep 23, 2021

Watch the thrilling tale of Lego's 'Damp Knight'

Whether by slingshot, rubber duck, or Mandalorian-style jetpack, our armour-clad hero is determined to get across a lake in this new global spot from Lego. But why?

Apr 20, 2021

No kidding: Lego sees strong growth from adult consumers

To meet burgeoning demand and adjust to pandemic shifts, the nine-decade old company is focusing on catering to grown-up passions ranging from flowers to fast cars.

Jan 27, 2021

Lego partners Universal for AR music video app

Children can produce and star in videos alongside Lego characters.