lego

Oct 26, 2023

Mattel's Josh Silverman: "You didn’t see ‘pink core’, you saw "Barbie core"'

Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.

Sep 24, 2023

Lego's 'playable' action movie shows parents the value of play

Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.

Mar 23, 2023

Lego Group builds towards global media review

IPG Mediabrand agency Initiative currently handles media buying and planning.

Nov 2, 2022

Lego's 'biggest and most playful' festive campaign to date stars Katy Perry

The brand is marking its 90th anniversary this year.

Sep 25, 2022

Lego Group invites adults to play as it launches event series

The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.

Aug 11, 2022

Lego hosts array of activations to celebrate '90 years of play'

Danish toy manufacturer topping celebrations with gargantuan brick birthday cake.