May 16, 2024

Asia-Pacific Power List 2024: Uma Ramanan, Lego

With over twenty years of experience in marketing, Ramanan’s time at Lego has been marked by the building blocks of hard work with a hint of play.

Apr 28, 2024

Rise 2024 conference: Marketing chiefs offer six lessons on the benefits of DEI

Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.

Apr 11, 2024

Lego rolls out overhauled brand identity

Design elements of the rebrand are inspired by comic books.

Oct 26, 2023

Mattel's Josh Silverman: "You didn’t see ‘pink core’, you saw "Barbie core"'

Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.

Sep 24, 2023

Lego's 'playable' action movie shows parents the value of play

Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.

Mar 23, 2023

Lego Group builds towards global media review

IPG Mediabrand agency Initiative currently handles media buying and planning.