lego

Jan 27, 2021

Lego partners Universal for AR music video app

Children can produce and star in videos alongside Lego characters.

Dec 20, 2020

Olympics appoints former Lego digital chief Silberbauer to marketing role

Lars Silberbauer has spent past two years as senior vice-president at Viacom’s MTV.

Jun 16, 2020

Lego and Lamborghini collaborate on new-car launch in China

An elaborate car-show-style launch event for the Lamborghini Sián FKP 37 isn't exactly what it appears to be.

May 27, 2020

Behind the brand film: Lego's evolution to WFH helper

Lego is well positioned to serve as a resource for parents as they work from home.

May 22, 2020

Behind the brand film: Lego's evolution to WFH helper

Lego is well positioned to serve as a resource for parents as they work from home.

Jan 9, 2020

Block by block, Lego builds burgeoning brand in China

BRAND HEALTH CHECK: Danish toymaker seeks to rapidly expand retail footprint, make local connections to boost growth in its fastest growing market