lego

Jun 16, 2020

Lego and Lamborghini collaborate on new-car launch in China

An elaborate car-show-style launch event for the Lamborghini Sián FKP 37 isn't exactly what it appears to be.

May 27, 2020

Behind the brand film: Lego's evolution to WFH helper

Lego is well positioned to serve as a resource for parents as they work from home.

May 22, 2020

Behind the brand film: Lego's evolution to WFH helper

Lego is well positioned to serve as a resource for parents as they work from home.

Jan 9, 2020

Block by block, Lego builds burgeoning brand in China

BRAND HEALTH CHECK: Danish toymaker seeks to rapidly expand retail footprint, make local connections to boost growth in its fastest growing market

Sep 18, 2019

Lego launches first brand campaign in 30 years

THE WORK: 'Rebuild the world' for Lego by BETC Paris and The Lego Agency.

Aug 30, 2019

Lego spotlights kick-ass APAC girls with CNN International

An indoor skydiver from Singapore, a young CEO from Hong Kong, a South Korean figure skater and a drumming prodigy from Japan feature in an inspiring series.