lbi
Connection the key to unlocking APAC commerce
Understanding the complete O2O consumer journey is hugely important as consumers see only one brand wherever they look, say senior DigitasLBi leaders.
Complexity is our shared problem
While brands often put the emphasis on agencies to transform, it’s a burden both parties should bear if true success is the aim, writes Oliver Spalding at DigitasLBi.
CRM, media strongest growth drivers in APAC: DigitasLBi
The agency’s regional CEO says clarity over Publicis’ positioning since the restructure has also started paying dividends.
UPDATE: Publicis' Digitas and LBi merge, Digonnet and Sturgeon to lead Asia
GLOBAL - Publicis Groupe has merged Digitas and LBi to form a fully integrated agency network named DigitasLBi.
Digital happenings this week from P&G, Caltex, Nestlé, Tudou and more
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
LBi appoints regional CEO, outlines ambition for China and Asia Pacific
ASIA-PACIFIC - Newly acquired by Publicis, digital agency LBi has appointed Roy Capon as chief executive for its Asia-Pacific operations as it sets up a new office in Shanghai and eyes a regional headquarters in Singapore, as well as additional expansion.
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