Staff Writers
Oct 4, 2012

Digital happenings this week from P&G, Caltex, Nestlé, Tudou and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

P&G launches branded entertainment site for women

China's recently merged internet television company kicked off a 100-day True Dou differentiation campaign to further distinguish the Youku and Tudou brands, which are operating under the one-month-old merged company's dual-platform strategy.

New Zealand's Voice, which is looking to expand into China and the USA, has struck an alliance with Hong Kong's Creative Underground, while Belgium's Emakina has partnered with Beijing's Digital Jungle to offer European brands digital marketing services across China and Asia....

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Roku's Dataxu acquisition only included the US and UK
Premium
7 minutes ago

Roku's Dataxu acquisition only included the US and UK

Roku only acquired one of Dataxu's four international offices.

Premium
Meet the 2019 40 Under 40: Deric Wong
Premium
1 hour ago

Meet the 2019 40 Under 40: Deric Wong

Read about Deric Wong of Omnicom Media Group, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

Premium
Ford's 2020 global trends report reveals loneliness as epidemic
Premium
4 hours ago

Ford's 2020 global trends report reveals loneliness ...

But the automaker has tips for how marketers can help solve the problem.