language

Oct 16, 2018

How Spark helped New Zealand learn Māori by taking photos

CASE STUDY: Partnering with Colenso BBDO and Google, the telco’s innovative mobile app played a big part in spreading the language and building brand equity.

May 10, 2017

Integral Ad Science expands brand-safety offering to 40 languages

Support now includes Chinese (both simplified and traditional), Japanese, Thai, Korean and Tagalog.

May 2, 2017

'Various and confused pizzas': Garbled phrases promote translation service

Elan Languages and J Walter Thompson ask would-be English speakers to 'Get it right'.

Apr 24, 2014

The nuances of social data analytics in China: Soshio

With millions of conversations happening across multiple platforms, social-media networks are an essential source of information for market research departments and product managers. Michael Smith, CMO and co-founder of Soshio (a social-media analytics provider with focus on the Chinese market) talks about the challenges of analysing social data from sometimes unreliable Chinese netizens.