kuaishou
Could China’s short drama boom create lucrative IP?
Short dramas are racking up hundreds of millions of views on China's video platforms, but producers are grappling with how to sustainably monetise the format.
Kuaishou: TikTok’s Chinese nemesis
CHINESE PLATFORM SPOTLIGHT: China’s No. 2 short-video platform has accelerated its ecommerce presence and introduced exclusive sports content.
BrandZ China: Tencent overtakes Alibaba; Kuaishou, Meituan and Douyin surge
The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.
China's time limits for kids: How marketers can adapt
As giants like Bytedance, Kuaishou, Tencent and Netease adjust to new regulations about how long children can watch videos and play games, China-based experts discuss how marketers can react.
Google takes down short video app Zynn amid plagiarism accusation
It has been a dramatic month for Kuaishou's international version, Zynn, which enjoyed launch buzz and gained not only users but also brand attention, only to get taken down by Google.
This Thai ad takes you on a journey, and you will have questions
The commercial is by Saatchi & Saatchi Thailand, and you should watch it without knowing more than that.
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