It has been a dramatic month for Kuaishou's international version, Zynn, which enjoyed launch buzz and gained not only users but also brand attention, only to get taken down by Google.
The commercial is by Saatchi & Saatchi Thailand, and you should watch it without knowing more than that.
The short-video site mimics an earlier and successful campaign by Bilibili as the platforms vie for attention in advance of the June 18 sales event.
Company says its partnerships will help it target specific audiences and unlock the power of younger demographics in China.
E-commerce platforms gear up for the June promotion period in hopes of rebooting the economy.
Kuaishou made an impression with the longest ad ever played following the CCTV news.
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