Short dramas are racking up hundreds of millions of views on China's video platforms, but producers are grappling with how to sustainably monetise the format.
CHINESE PLATFORM SPOTLIGHT: China’s No. 2 short-video platform has accelerated its ecommerce presence and introduced exclusive sports content.
The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.
As giants like Bytedance, Kuaishou, Tencent and Netease adjust to new regulations about how long children can watch videos and play games, China-based experts discuss how marketers can react.
It has been a dramatic month for Kuaishou's international version, Zynn, which enjoyed launch buzz and gained not only users but also brand attention, only to get taken down by Google.
The commercial is by Saatchi & Saatchi Thailand, and you should watch it without knowing more than that.
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