Ad Nut
Jun 10, 2020

This Thai ad takes you on a journey, and you will have questions

The commercial is by Saatchi & Saatchi Thailand, and you should watch it without knowing more than that.

The ad above is for a straightforward service, but because it's from Thailand, the ad is anything but.

As it opens, you may ask yourself, 'If this is Thailand, why are they speaking Japanese?' And you may ask yourself, 'What's Mt Fuji doing there?' And you may ask yourself, in the immortal words of David Byrne, 'How did I get here?'

All shall be revealed. But Ad Nut is not going to reveal it. Just watch the ad, which is by Saatchi & Saatchi Thailand, and enjoy the journey.

Seriously, you're not getting any spoilers here.

Just.

Watch.

it.

Did you watch it yet?

No?

Why are you being so difficult?

Just watch it.

Ad Nut kindly requests that you just watch it.

Here's a paragraph from Wikipedia about one of Ad Nut's favourite subjects, just to give you one last chance to watch the ad before scrolling further down: "Walnuts are rounded, single-seeded stone fruits of the walnut tree commonly used for the meat after fully ripening. Following full ripening, the removal of the husk reveals the wrinkly walnut shell, which is usually commercially found in two segments (three or four-segment shells can also form). During the ripening process, the husk will become brittle and the shell hard. The shell encloses the kernel or meat, which is usually made up of two halves separated by a partition. The seed kernels—commonly available as shelled walnuts—are enclosed in a brown seed coat which contains antioxidants. The antioxidants protect the oil-rich seed from atmospheric oxygen, thereby preventing rancidity."

OK, Ad Nut hopes you watched it.

(Ad Nut is also hungry now.)

As you learned, because you watched it (right?), the ad is for a home renovation service from SCG Home. The brand says it wants people to think about creating "a home where happiness is built from within, especially during this quarantine period". 

Ad Nut enjoys thinking about all the boring ways that this brief could have been approached, and would like to thank the good people of Saatchi & Saatchi Thailand for finding another way, as well as the good people of SCG for approving it. While it may not be as bizarre as Friendshit or Ad Nut's favourite ad featuring humans in bug costumes, it still provides an enjoyable few minutes of puzzling, and makes the client's case very well to boot.

CREDITS

Title: Window with the view
Client: SCG
Product/Service: SCG HOME
Creative Agency: Saatchi & Saatchi Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Paroon Suthaveepramochanon
Creative Director: Somchai Jiu
Art Director: Salin Chumwong, Sompat Trisadikun
Copywriter: Ruksaporn Pornkeeratikul
Managing Director: Weeranuch Duangpikool
Account Management Director: Peerajet Sringean
Account Manager: Anongnart Harnprayong
Account Executive: Ajchareeya Promma
Agency Producer: Chainarong Wattanathanakun
Strategic Planner: Paemika Vesaratchpong
Production Company: Mum films Co., Ltd.
Film Director: Suthon Petchsuwan
Assistant Director: Chairat Piriyawattanakul
GM: Chattakul Nachaisit
Executive Producer: Pattarajitr Trakarnkate
Production Producer: Nara Montrekul na ayudhya
PM: Sumittra Kudcharoen
D.O.P: Teerawat Thitikornwanich
Casting: Surangkana suwanjinda
Stylist: Kittisak prasarndee
Location Manager: Penrat Juitoop
Post-Production Company: Mum films Co., Ltd.
Post-Production: Rattana Leedamrongprasert
Editor: Dechmongkol Prasertsit
Editor Support: Kritsana Thaweesang
Colorist: Rattana Leedamrongprasert
Art: Dusit Yapakawong
Sound Production Company: Mum films Co., Ltd.
Media Agency: PUBLICIS MEDIA

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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