kitkat

Feb 22, 2024

Nestlé increases marketing spend as sales fall 1.5%

Chief executive said Nestlé delivered ‘increased marketing investments’ despite the cost-of-living crisis.

Apr 10, 2023

KitKat gets lazy, lets AI do the work in a new campaign

Wunderman Thompson uses AI to create a new KitKat ad. Now if only Ad Nut could follow suit in its reviews.

May 12, 2022

KitKat surprises Fifa gamers with own goals

Unsuspecting Malaysian gamers were given easy wins in this activation so that they could ‘have a break’.

May 25, 2020

KitKat offers a sweet treat for Malaysia: An all-star singalong

#RayaBersama music video features SonaOne, MK K-Clique, Naim Daniel, Sweet Qismina and Empty Page.

Nov 18, 2019

Fish curry KitKat? Gimme a break...

Product innovation or publicity stunt? Let your taste buds decide...

Jun 11, 2019

Bear Brand on the up; and why Vietnam favours KitKats

The reigning names in food categories across Asia held onto their spots in 2019. But there is interesting movement further down the chart, and between markets.