KitKat Malaysia and Wunderman Thompson have scored a hit with the above Ramadan-themed video featuring several young Malaysian musical artists encouraging people to (no prizes for guessing) take a break. Specifically, the agency says the song asks people to enjoy the coming season with their family, albeit being physically apart, and to "celebrate the little breaks wherever possible". Ad Nut prefers nut-based confections when taking breaks, but can't argue with nearly a million views in a handful of days.
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