Ad Nut
May 25, 2020

KitKat offers a sweet treat for Malaysia: An all-star singalong

#RayaBersama music video features SonaOne, MK K-Clique, Naim Daniel, Sweet Qismina and Empty Page.

KitKat Malaysia and Wunderman Thompson have scored a hit with the above Ramadan-themed video featuring several young Malaysian musical artists encouraging people to (no prizes for guessing) take a break. Specifically, the agency says the song asks people to enjoy the coming season with their family, albeit being physically apart, and to "celebrate the little breaks wherever possible". Ad Nut prefers nut-based confections when taking breaks, but can't argue with nearly a million views in a handful of days.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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