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Sep 17, 2020
WFA says it has cracked cross-media measurement
The organisation unveils a framework and a proposed solution, tested in the US and UK, that aims to give advertisers a better overview of how and where ads are being viewed across multiple media and devices.
Sep 1, 2020
Google to pass on cost of 2% digital tax to UK advertisers
Cost will apply to media spend on Google Ads rather than demand-side platform DV360.
Mar 7, 2018
Marc Pritchard: I'd like creatives to account for three-quarters of agencies' resources
Agencies could get there by reducing their account management lineups, he suggested.
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