Simon Gwynn
Mar 7, 2018

Marc Pritchard: I'd like creatives to account for three-quarters of agencies' resources

Agencies could get there by reducing their account management lineups, he suggested.

Marc Pritchard, the chief brand officer at PG, has told Campaign he wants to see agencies employ fewer account managers and focus much more of their resources on creative talent.

In his speech to today's ISBA conference, which echoed his address to American advertisers last week, Pritchard complained that creatives typically account for less than half of agency resources and issued a call for agencies to strip away anything that doesn’t add to creative...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
On the ground in Cannes: Editors' diary, day 2
Premium
2 hours ago

On the ground in Cannes: Editors' diary, day 2

Today's agenda for our editors includes hearing Tencent's new luxury products report, meeting some of the great and good from McCann, whose Shanghai team has been winning big already, and finding out whether Lovot the Japanese robot is as cute as everyone says.

Premium
Global Alliance for Responsible Media launches to fight for digital safety
Premium
5 hours ago

Global Alliance for Responsible Media launches to ...

Ad industry issues "call to action for more collective responsibility in media practices".

Premium
China shuts down app blamed for generating 100 million reposts for Cai Xukun
Premium
6 hours ago

China shuts down app blamed for generating 100 ...

A number equal to a third of China's 314 million Weibo users supposedly shared a single post by 'Little Fresh Meat' Cai Xukun, which is odd as the celebrity only has 25 million followers.