While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
In an exclusive interview, Ghassan Harfouche, president of McCann Worldgroup in Asia-Pacific sat down with Campaign while on a recent trip to Singapore. Here, he shares his leadership strategy, experiences across different regions, and how the agency is navigating challenges ahead.
US allocated lion’s share of business.
The holding company’s organic net revenue suffered as tech clients “weighed significantly” on growth and digital agencies continued to underperform.
Five of 'big six' holding groups see billings drop.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins