interpublic
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Pfizer moves creative from IPG to Publicis after just 10 months
Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
.png&h=268&w=401&q=100&v=20170226&c=1)
Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
McCann APAC president Ghassan Harfouche on navigating the business of creativity
In an exclusive interview, Ghassan Harfouche, president of McCann Worldgroup in Asia-Pacific sat down with Campaign while on a recent trip to Singapore. Here, he shares his leadership strategy, experiences across different regions, and how the agency is navigating challenges ahead.
Global new-biz round-up: Pfizer picks Interpublic and Publicis for global account
US allocated lion’s share of business.
IPG declines 1.7% in Q2 as tech pullback drags revenue
The holding company’s organic net revenue suffered as tech clients “weighed significantly” on growth and digital agencies continued to underperform.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
