Agency marketers were ahead in all 12 areas examined in test of 9,000 marketing professionals.
With traditional production shops slowing down, in-house teams are speeding up, argues ANA.
A new US study suggests internal shops must define their role and step out of shadows of external partners.
'I don't think very creative people want to work for a massive corporation.'
In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.
The ANA has identified numerous challenges internal shop leaders are facing today.
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