inhouse
Inhousing drives marketing for TCS, India’s largest technology outsourcer
CMO Rajashree R. explains how Tata Consultancy Services' inhouse team is breaking away from stereotypical B2B imagery of buildings, servers and people, to focus on aspiration and human connection.
Agencies in 'recruitment crisis' as most corporate comms pros favour in-house
Seven in 10 corporate comms professionals say in-house is likely to be their next destination if they move job, with just 11 per cent preferring an agency role, new research suggests.
Get ready for talent wars as agencies grow again
The battle for brains will be a big issue as agency life starts to return to normal. Marketers need to secure the best people before the over-servicing stops.
Agency staff outperform in-house staff in digital skills, study shows
Agency marketers were ahead in all 12 areas examined in test of 9,000 marketing professionals.
In-house 'boom' as COVID-19 'enhances' brand's internal capabilities
With traditional production shops slowing down, in-house teams are speeding up, argues ANA.
In-house agencies suffer 'identity crisis' as legacy red tape stifles potential
A new US study suggests internal shops must define their role and step out of shadows of external partners.
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