Nov 9, 2021

Inhousing drives marketing for TCS, India’s largest technology outsourcer

CMO Rajashree R. explains how Tata Consultancy Services' inhouse team is breaking away from stereotypical B2B imagery of buildings, servers and people, to focus on aspiration and human connection.

Jul 6, 2021

Agencies in 'recruitment crisis' as most corporate comms pros favour in-house

Seven in 10 corporate comms professionals say in-house is likely to be their next destination if they move job, with just 11 per cent preferring an agency role, new research suggests.

Jun 9, 2021

Get ready for talent wars as agencies grow again

The battle for brains will be a big issue as agency life starts to return to normal. Marketers need to secure the best people before the over-servicing stops.

Nov 6, 2020

Agency staff outperform in-house staff in digital skills, study shows

Agency marketers were ahead in all 12 areas examined in test of 9,000 marketing professionals.

May 8, 2020

In-house 'boom' as COVID-19 'enhances' brand's internal capabilities

With traditional production shops slowing down, in-house teams are speeding up, argues ANA.

Feb 11, 2020

In-house agencies suffer 'identity crisis' as legacy red tape stifles potential

A new US study suggests internal shops must define their role and step out of shadows of external partners.