Creative new business fell 12.6% globally in 2020, according to R3's year-end wrapup, with an overall increase in media business partially offsetting the decline. See which agencies and holding groups won the most.
Credit Suisse report says industry will grow by 1% after pandemic.
MEMBERS ONLY: Following our Agency Report Card feature for 2019, we present R3's ranking of holding companies by full-year APAC revenue.
Global recession fears over the COVID-19 pandemic continue to crush markets worldwide as Dentsu and Hakuhodo shares continue to fall in Tokyo trading on Friday.
"Surely this isn't rocket science."
A satirical allegory about a lemonade entrepreneur who sells out to a mega-corporation is perhaps a bit too close to the truth.
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