The famed beer company is using esports and KOL marketing to hit home on the importance of ‘no drink-driving’ in China.
SHANGHAI - Renren's new creative crowdsourcing platform, competing against the likes of eYeka, is gathering the youth of China to perform creative tasks for well-known brands. Harbin Beer is the latest.
SHANGHAI - Anheuser-Busch InBev has shortlisted agencies for its creative AOR pitch in China, scheduled for September.
SHANGHAI - Starcom MediaVest Group (SMG) and MediaCom are believed to be competing for the Anheuser-Busch InBev’s media pitch in China, which is part of the global media pitch review.
SHANGHAI - Shanghai-based AB InBev has handed creative duties for its Harbin beer summer ad campaign to Y&R Shanghai, marking the agency's first beer account.
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