hallyu

Feb 12, 2020

What Parasite's Oscar win means for Korean culture

SOUNDING BOARD: We ask the industry how the success of 'Parasite' will affect brand appetite for Korean content.

Oct 15, 2018

The ‘Hallyu Wave’: How Korean culture spread across the world

Government support for creative industries, and marketing, created new cultural perceptions.

Sep 4, 2018

Hallyu-inspired events are all the rage in South Korea

Korea Tourism Organization uses its cultural influence to draw in events.