Luna Aw

Korea: The Asian Tiger’s cultural leap
Jul 27, 2022
Luna Aw

Korea: The Asian Tiger’s cultural leap

How South Korea leveraged ‘soft power’ and cultural dominance in its killer marketing strategy.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Durex launches energy drink in Malaysia

1 Durex launches energy drink in Malaysia

AKQA brings in Nobuhiro Arai as its new Tokyo ECD

2 AKQA brings in Nobuhiro Arai as its new Tokyo ECD

Dyson China ends partnership with Mindshare, hands media duties to Publicis

3 Dyson China ends partnership with Mindshare, hands media duties to Publicis

‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

4 ‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

Deloitte's Dorothy Peng on why she left adland for consultancy work

5 Deloitte's Dorothy Peng on why she left adland for consultancy work

Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

6 Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

Fujitsu’s new campaign is a deliciously stark reminder of our carbon footprint

7 Fujitsu’s new campaign is a deliciously stark reminder of our carbon footprint

Pepsi unveils new logo and identity; colours 120 markets in electric blue

8 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

9 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Agency Report Cards 2023: We grade 31 APAC networks

10 Agency Report Cards 2023: We grade 31 APAC networks