The McCann Worldgroup ad also features comedians Awkwafina and Kenan Thompson.
Launch ad for CT6 model by Leo Burnett Shanghai places focus on US heritage and technology.
APAC veteran charged with driving growth and expansion.
SINGAPORE - Dentsu-Aegis Network's Carat has appointed Gilad Coppersmith as international client president for General Motors (GM) international operations heading the team from Singapore across Asia-Pacific, Middle East and Africa.
SHANGHAI - Jeff Ma, former chief marketing officer of TBWA Greater China, has joined Tsingtao Beer as the deputy GM of brand management.
HONG KONG – Thierry Halbroth, global ECD for McCann Worldgroup’s Cathay Pacific Central Team, is to relocate to Thailand to oversee creative work for the agency’s Chevrolet business.
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