Aug 21, 2022

How to make pride marketing campaigns work in China

Navigating LGBTQ culture is complicated in China. How can brands be aware of local “rainbow marketing” taboos yet still stay authentic to the community?

Oct 7, 2019

Sprite mixes it up in China with 'alternative' couples... maybe.

Ad for new baijiu-flavoured drinks featuring a male couple reads, “People say we can’t, but I say no! Maybe!”

Jun 14, 2017

Gay Games bid must navigate Asian cultural divides

Douglas White talks about the Hong Kong Gay Games bid, LGBT representation and managing communications across markets with widely divergent attitudes.

May 29, 2017

A gay adman reacts to Taiwan's same-sex marriage ruling

A creative director at Leo Burnett Hong Kong, who happens to be gay, reacts to Taiwan's legalisation of same-sex marriage.

Mar 9, 2017

Love, acceptance, equality and public relations

The most significant change of the last decade? The answer is an easy one, and one that smart brands are embracing, writes Ana Ysabel R. Ongpin of Campaigns & Grey Public Relations.

Nov 5, 2014

Anchor milk also 'comes out' after Tim Cook

SHANGHAI - When Apple CEO Tim Cook publicly came out at the end of October, saying he was “proud to be gay”, the buzz on China's social media platforms was overwhelming, and Anchor milk (安佳牛奶) jumped on the hot topic.