Should agencies be supporting their employees' side hustles? We spoke to both agency leaders and their staff across adland in APAC to find out.
As agencies and marketing teams increasingly outsource their core offerings, freelancers are being inundated with requests. But issues such as reskilling, timely payments, and burnout are prevalent.
After the year of 'The Great Resignation' and companies seeking to diversify their talent pools, how can agencies hang on to their new entry-level recruits?
According to a GrowTal survey, 65% of freelancers were motivated to leave their full-time jobs for more flexibility.
"While marketing budgets are also being slashed to create 'oxygen' for these companies on 'life support,' taking marketing budgets to zero is not an option for many companies."
As job cuts hit adland, those seeking freelance work must differentiate their strengths quickly and communicate it well, says one project matchmaker.
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