According to a GrowTal survey, 65% of freelancers were motivated to leave their full-time jobs for more flexibility.
"While marketing budgets are also being slashed to create 'oxygen' for these companies on 'life support,' taking marketing budgets to zero is not an option for many companies."
As job cuts hit adland, those seeking freelance work must differentiate their strengths quickly and communicate it well, says one project matchmaker.
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