Spot inspired by Formula E races on city streets.
Iris was appointed as global brand strategy and creative agency for TV, out of home and digital, following a competitive pitch.
The electric car racing event is out to grab Hong Kongers' attention for the second year running with a new 'Create your future' campaign.
On the eve of Formula E's Hong Kong debut, its local CEO, Alan Fang, talks about building a brand platform that attracts serious fans, families and young, eco-savvy consumers.
TBWA and Formula Electric Racing (Hong Kong) launched a campaign to stimulate interest in motor racing by incorporating local culture.
ASIA-PACIFIC - Motorsport’s inaugural electric-car race in Beijing in September drew more than 25 million viewers, of which 44 per cent were in Asia, prompting organisers to increase the number of races in the region next year.
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