formula e

Apr 30, 2021

Formula E celebrates its vision of the future in campaign by Uncommon

Spot inspired by Formula E races on city streets.

Dec 14, 2017

Formula E aims for the cultural big league after appointing Iris to global account

Iris was appointed as global brand strategy and creative agency for TV, out of home and digital, following a competitive pitch.

Sep 5, 2017

Formula E returns to Hong Kong with big hopes

The electric car racing event is out to grab Hong Kongers' attention for the second year running with a new 'Create your future' campaign.

Oct 7, 2016

Formula E: Building a family-friendly, future-focused brand platform

On the eve of Formula E's Hong Kong debut, its local CEO, Alan Fang, talks about building a brand platform that attracts serious fans, families and young, eco-savvy consumers.

Aug 25, 2016

TBWA and Formula E HK attempt to capture local consciousness

TBWA and Formula Electric Racing (Hong Kong) launched a campaign to stimulate interest in motor racing by incorporating local culture.

Nov 4, 2014

Formula E charged up for more races in Asia

ASIA-PACIFIC - Motorsport’s inaugural electric-car race in Beijing in September drew more than 25 million viewers, of which 44 per cent were in Asia, prompting organisers to increase the number of races in the region next year.